Children's Commissioner for Wales
Championing the rights of children and young people
Protecting and promoting the rights of children and young people across Wales is at the heart of the Children’s Commissioner for Wales’ vital work.
As a powerful advocate, the Commissioner ensures young voices are heard by decision-makers. However, during a critical recruitment period, the office required seamless, expert interim press office support to maintain its proactive advocacy and manage high-profile media relations without interruption.
Equinox was appointed to provide fully managed reactive press office support, acting as a crucial extension of the Commissioner’s team. Our role was to ensure that, even during a transitional phase, the Commissioner’s voice remained strong and clear across all media platforms.
We handled all incoming enquiries, from UK national media to Welsh broadcast, print, and online, with speed, precision, and strategic insight.
Tactics:
Over a three-month period, our team managed an average of three media enquiries per week, responding swiftly and efficiently. This involved:
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Rapid research & briefing: conducting in-depth research across a range of current affairs to produce detailed briefing documents.
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Carefully crafted statements: developing precise and impactful statements that aligned with the Commissioner’s messaging.
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Seamless coordination: working in close coordination with the Children’s Commissioner’s office to ensure all responses met tight media deadlines and provided ample review time for interviews.
Equinox’s proactive and responsive management ensured the Commissioner’s critical work continued to receive high-profile attention, delivering significant reach and influence during a sensitive period.
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PR OTS of over 5.1 million: ensuring the Commissioner’s messages reached a vast audience across Wales and the UK.
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High-quality media coverage: secured 10 pieces of coverage, including eight broadcast interviews, across key outlets such as Global Radio, ITV Wales, BBC Wales Online, BBC Radio Wales, BBC Wales Today, The Daily Telegraph, and regional news.
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Strategic communication: successfully issued six critical statements, maintaining consistent and impactful messaging.
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Operational continuity: provided essential, uninterrupted media relations support during a recruitment phase, safeguarding the Commissioner’s public profile and advocacy efforts.
