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Tennis Wales — serving up reasons for Wales to love playing tennis


Tennis Wales is the not-for-profit National Governing Body for tennis in Wales — working collaboratively with Sport Wales to make tennis relevant, accessible, welcoming and enjoyable for all.


Equinox was tasked with helping them improve the perception of tennis in Wales and to encourage people to get out on the court.  

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We set out to deliver a communications strategy that would not only shine a light on the successes of Welsh tennis stars, but also share the untold stories of the tennis community in Wales — from accessible teams to unsung local heroes.  

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Tactics delivered:

  • Development of new social media strategy — to enhance reach and engagement among the client’s wide target audience, from tennis fans to families and stakeholders. This saw us deliver:

    • A strong digital identity for Tennis Wales — through new visuals that were appealing and consistent in style and therefore, easy to recognise and digest.

    • Pre-scheduled and live social media management — a crucial mix because sport happens in real-time! Equinox attended tournaments and key flagship events, updating audiences on the action as it happened, through a mixed media approach.  

    • A video first approach — creating engaging content, optimised by channel dimensions and trends.

  • Event management and support — we concepted the first (and subsequent annual) Tennis Wales Awards; plus, we provided press and social media management at Wales’ first ever LGBTQ+ tennis tournament.

  • PR to shine a light on Welsh success in regional, national and international tennis — establishing strong relationships with sports journalists across Wales and beyond.

  • PR to share untold stories from tennis clubs in Wales — highlighting diversity in the tennis community, through stories about LGBTQ+ clubs and accessible tennis sessions for people in wheelchairs or with vision impairment.

  • Stakeholder engagement to unite Welsh tennis — we facilitated efficient partner working with local authorities, parks and tennis clubs across the country to generate a seamless approach for promoting tennis in Wales.

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