Tafwyl

Celebrating the coolest language on the planet

Equinox has been a proud sponsor of Tafwyl since 2012 — and, in 2022, came up with the idea of hosting a unique social media led event during ‘Wythnos Ffrinj Tafwyl’, to celebrate the Welsh language.

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We set out to deliver a highly topical event aimed at young people to complement Tafwyl’s wider programme of activities. This led to our creative concept of:

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Hosted at Tramshed Tech in June 2022, Equinox brought together a panel of five young Welsh-language influencers / creators to discuss all things digital in front of a live and virtual audience, including:  

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Tactics

  • Secured Tramshed Tech as partner host

  • Brokered involvement of high-profile influencers

  • Organised event and set diverse discussion topics

  • Set-up Eventbrite to manage event bookings

  • Designed promotional graphics for various social platforms

  • Provided panelists with media to promote via their channels

  • Managed organic social media promo through

  • Live streamed event through Tafwyl’s Instagram

  • Promoted above through ‘Event Reminder’ feature in Stories

  • Co-ordinated + managed event: set-up, briefing, welcoming

  • Devised strategy + managed launch of Tafwyl’s TikTok channel

  • Created month's worth of organic TikTok content

  • Established engaged channel for the Festival going forward.

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This in-kind project reflects Equinox’s brand values as a bilingual agency and demonstrates our sound knowledge of the influencer market and ability to negotiate and secure high-profile talent to support our work. 

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