Just like any other social media platform nowadays, LinkedIn carries a certain sense of keeping up with the Joneses — making it a tad overwhelming at times as a result.
But it doesn’t have to be that way.
Because, just like Facebook, Twitter, Instagram and the rest, if you follow the right people – the ones who provide genuine insight and value – then we’ve actually found LinkedIn to be one of the very best places for both professional and personal development.
Cases in point? The following list of people who, comprising some of marketing’s most marvellous minds, represent the very best that our industry has to offer.
Meaning, if you’re looking to learn from – not loathe – LinkedIn, then following or connecting with this brilliant bunch is a sure-fire way to do so.
Why? From quips to columns, studies to seminars; Ritson is brilliantly unwavering and unapologetic in his approach to delivering much-needed, marketing truths.
Why? Because her LinkedIn profile header reads: “I like to blow shit up. I am the Michael Bay of business.” And that alone makes her a must-follow, right?
Why? Described by Huffington Post as the “Oprah of LinkedIn”, make Goldie your go-to for all things content, community and career.
Why? Breaking down complex problems into simple solutions, Cole’s videos and decks on strategy are truly worth their weight in gold.
Why? As Chief People Officer at VICE Media, Daisy’s LinkedIn feed is an invaluable space for championing diversity, equality and inclusion in the workplace.
Why? Because what this man doesn’t know about advertising effectiveness, isn’t worth knowing, quite frankly.
Why? Combining her unrivalled knowledge of business, sociology, tech, creativity and brand building, it’s easy to see why Ana’s been named one of Forbes’ most influential CMOs.
Why? Regardless of whether you like Burger King’s work under his leadership, Machado’s LinkedIn feed is a refreshingly honest look into the mind and life of a CMO at one of the world’s biggest brands.
Why? Author of the brilliant The Choice Factory, Shotton’s work on behavioural science is as interesting as it is integral to understanding how we make decisions as humans.
P.S. To keep up with all the latest agency news, views and brews, you can follow Eq on LinkedIn here.