New clients, new hires, new location — new chapter for Wales’ top agency

Wales’ leading bilingual comms agency, Equinox, is stepping into the limelight this week (27 April) as it reveals news of a strategic relocation — to creative community hub, Tramshed Tech.

The move comes in support of the agency’s growth — following its most profitable year on record (2022) and being crowned CIPR Cymru’s Agency of the Year (2022-23).

So far this year, Equinox has secured 6 pieces of new business and contract extensions with existing clients, including projects with the Wales Coast Path, National Trails, Bannau Brycheiniog National Park Authority, HealthWise Wales, BBC TV Licensing and Fly-tipping Action Wales — enabling the agency to expand and restructure as it looks ahead to 2023.

Equinox's vibrant new office space in Tramshed Tech Grangetown will provide an inspiring, collaborative backdrop for this — supporting a series of promotions and new appointments which will accompany the wider move.

First on the list is Rhian Floyd, who is stepping up as Senior Account Manager after five years. As the agency’s Welsh language lead, Rhian specialises in designing and delivering creative bilingual campaigns for her clients.

Meanwhile, Tezni Bancroft-Plummer — Equinox’s accessibility and diversity lead — will move to the role of Senior Account Executive, after 18 months on the team.

Completing the new team structure are Millie Evans and Charlotte Long — who are joining as Account Manager and Account Executive, respectively.

Millie will bring skills in everything from SEO to event management in her new role — after six years’ experience in Education, Government, Manufacturing and B2B comms. Meanwhile, Cardiff University graduate, Charlotte, is joining after completing a successful internship.

Equinox’s growth is not only a result of new business wins. It’s also thanks to the agency’s commitment to delivering excellent output and carving long-term relationships with existing clients, such as Fly-tipping Action Wales (15+ years), STAEDTLER (10+ years) and Savills (10+ years).

This is evidenced by Equinox’s performance at the CIPR Cymru PRide Awards 2022 — which saw the team walk away with six industry awards, including Gold for Best Integrated Campaign, Regional Campaign of the Year, Best Use of Media Relations, Best Staff Wellbeing Initiative and PR Consultancy of the Year.

It’s hoped that Equinox’s new space at Tramshed Tech — and wider addition of exciting new talent to the team — will enable the agency to continue delivering smart, sustainable campaigns to make its clients shine.

It’s all part of the vision of Managing Director, Helen Wild, who has transformed the business since taking on the role in 2018. She said:

“Now in its 27th year, Equinox is one of the oldest operating agencies in Wales — making Tramshed Tech Grangetown, which resides in the city’s Grade II listed former tram depot — an apt setting. Like us, the team at Tramshed Tech seamlessly pair the old with the new; history with innovation — so we couldn’t be more excited about starting our new chapter here.

“Like many businesses, we are embracing the 20s with a culture of change and focusing on the needs of our clients and our people — so, providing a more inspiring, convenient setting for our hybrid working team was top of the list.

“Offering excellent transport links and access to co-working hubs in Swansea, Newport, and Barry, our new home will not only connect us more closely to each other and our clients across the UK, but with a wider network of creative talent in Wales — with thanks to Tramshed Tech’s culture of collaboration.

“Overall, the news we’re sharing today reflects our broader strategic goals as an agency — which are focused on delivering excellent quality work for our clients and developing the skills of our team — all while simultaneously maintaining our award-winning wellbeing initiatives and hitting our commercial goals in the months and years to come.

“I’m so excited to see what the future holds, as we turn the page to our new chapter at Tramshed Tech. From our new base and with our new team in place, I believe that all of this — and more — is possible.”