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Database Manager

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Cheryl has been part of the Equinox team since early 2014 when the new Database Services department was established. She has nearly 30 years experience within direct marketing and database management, primarily as a database administrator for a variety of public sector organisations and private businesses.


Cheryl's clients have included Cadw Membership, Visit Wales, The Ministry of Shipping, NHS Retirement Fellowship Membership, Estyn, Smokebugs!, Bradford Exchange and Jazz UK.

She administers the membership scheme, dealing with member calls on a day-to-day basis and works to segment databases for marketing activity for the Equinox communications team.

As well as database management, she has also headed up a variety of projects for inbound contact centres, managing quality and reporting, integrating responses with other sources such as web and post for clients such as Visit Wales.