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Alex McPake

Content Producer

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An award-winning filmmaker, Alex joined Equinox in 2021, bringing with him a BA Hons in Communication and Media Studies from Swansea University — not to mention a wealth of experience behind the camera at previous agencies.


Alex’s unique style of visual storytelling has seen him direct, film and edit commercials for household names such as Carphone Warehouse, Euronics, Oak Furnitureland and Funky Pigeon but he can turn his skills to everything from brands to bands, as well.

At Equinox, Alex is an integral part of our senior team, using his creative eye to visualise, create and curate compelling, multi-channel content for clients such as Cadw, Transport for Wales, STAEDTLER, S4C and Tennis Wales.


Away from the camera, you’ll find him supporting his beloved Aston Villa; collecting vinyl; surfing, wild swimming — and generally frequenting the coast as much as possible.

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